Everyone, perhaps, except for JetBlue founder David Neeleman, who, more than anyone, crafted the company’s reputation as an anti-airline. Declaring back at JetBlue's founding in 1999 that he wanted to "bring humanity back to air travel," Neeleman stressed the importance of hiring motivated and, yes, contented flight attendants (or in JetBlue speak, 'crewmembers') who would keep people coming back for the good service, and not just for the airline’s trademark low fares and free TV.
So when I caught up with Neeleman a few days ago before he headed back to Brazil for his latest role, as founder of that country’s wildly successful JetBlue clone, Azul, I couldn’t resist asking him what he thought of the ongoing soap opera surrounding Slater’s unusual way of going AWOL.
Neeleman responded with a rueful laugh. “I was just a bystander,” he was quick to point out, although he’s still got a significant chunk of stock in the company that ousted him nearly eight years after he founded it in 1999. “But my first reaction was that this probably wouldn’t have happened in the early days of JetBlue. And that kind of makes me sad.”
He notes that he travels through JFK each week--flying between his home in Connecticut and Azul’s headquarters outside Sao Paulo. And he often bumps into people from JetBlue who, he says, give him an earful about the state of things these days.
“From what I understand it’s a pretty tense culture there”, he said, noting that efforts to unionize the flight attendant workforce are underway. (A similar attempt to organize the carrier’s pilots did not succeed.) He’s concerned, he said, that the company’s commitment to customer service is faltering.
“But the flight attendant job is a hard job to leave,” he said, even when its occupants approach Steven Slater-level burnout. “You get in and you can’t get out,” he said, because the perks and the lifestyle usually are enough to overcome the drawbacks that have gotten so much attention in the last two weeks. He added with a laugh: “I’m meeting a lot of seventy-year-old ladies working flights these days” on legacy airlines that he takes to South America.
There’s nothing wrong with septuagenarian stews, he hastened to add. One of the first flight attendants hired by JetBlue in 1999 was a former firefighter who’d hit retirement age and was one of the most popular among the company’s almost frighteningly perky recruits.
That the former firefighter and most of his other fellow crewmembers had no prior airline experience was seen as a plus (In my book about the early years of the company, Blue Streak, I followed around some members of the freshman class, who ranged from former cops to cabaret singers.). Neeleman's belief at the time was that airline industry re-treads brought along too much, er, baggage. And he wanted to start with as clean a slate as possible.
Interestingly Slater’s background was exactly that which Neeleman hoped to avoid. Slater worked for more than 20 years as a flight attendant, starting with a regional line, Skywest, and later with TWA and Delta. In one of his more memorable quotes, according to the publicist he inevitably has acquired, he said: "I used to supply Chateaubriand for people going to Europe on TWA, and now I throw a bag of Cheetos at someone who can't be bothered to take a shower before they get on an airplane."
So what to do if you want to get a reminder of what JetBlue was like in the early days? Come down to Brazil, Neeleman said: “On an Azul flight you’d think you were on JetBlue.”
More on Azul and Neeleman’s life post-JetBlue in my next post

As I’ve written before, it was always less than it seemed. 



Pamir Airways




